Yahoo & MSN Closing the Google Gap

While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google’s mindshare advantage.

While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google’s mindshare advantage. The study was conducted by Keynote (formerly Vividence), following up on a previous survey conducted last May. The Keynote “Customer Experience Rankings” for the search engine industry are based on research with 2,000 consumers as they interacted with Ask Jeeves, Google, Lycos, MSN Search and Yahoo Search.

The primary finding of the study was that Google continues to lead in most of the key areas measured, but has not made any significant improvements or progress in the minds of users since the previous study. [Read More]

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