TV Network Gets Search Happy

Overture notches another distribution win. NBC has partnered with Overture Services (Quote, Chart) to add paid listings to its sites, as the television player overhauls its search function to highlight its own content and commerce offerings.

Overture notches another distribution win. NBC has partnered with Overture Services (Quote, Chart) to add paid listings to its sites, as the television player overhauls its search function to highlight its own content and commerce offerings. The newly redesigned search will appear on the company’s NBC.com and BravoTV.com Internet properties. Along with Overture’s paid listings, search pages will display NBC entertainment content, NBC retail and media products, and ShopNBC commerce opportunities. ShopNBC is the company’s home shopping network, which is distributed over satellite networks and on some cable systems. [Read More]

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