The Paid Inclusion Dinosaur

Why would Yahoo and other search engines do paid inclusion? Money is a big reason — the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won’t be hurt. A look at the bet Yahoo’s making and alternative plays they could have tried. [Read More]

Why would Yahoo and other search engines do paid inclusion? Money is a big reason — the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won’t be hurt. A look at the bet Yahoo’s making and alternative plays they could have tried. [Read More]

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