Lost Per Click: Search Advertising & Click Fraud

Click fraud — the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click — is emerging as an important concern for search engine marketers. [Read More]

Click fraud — the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click — is emerging as an important concern for search engine marketers. [Read More]