Search Engine Optimization is the procedure of optimizing the source code (on-page SEO) and the overall visibility on the internet (off-page SEO) in order to increase traffic to a website. It helps websites to rank high in search engine results, thereby leading to more online visibility. Thus, SEO helps you to increase the number of visitors to your website.
Search Engine Optimization may sound like a complicated subject but it should be used by those who want to succeed on the internet.
A search engine’s ranking of a website is based on algorithms, just as computers are based on simple mathematical formulae. The business of ranking a website higher or lower is not easy. Some search engines scramble or change the algorithms so no one, in theory, can ace the test.
The founders of Google, Larry Page and Sergey Brin, started the Google search engine to avoid any manipulation of rankings. Users liked it for its simplicity. Google is not the only search engine in use, however, it is by far the most popular.
As complicated as it may sound, SarrCom.com will help you understand how SEO works and when and where it should be used to gain advantage over your competitors. Be on the first page of the most important search engines. Please do not hesitate to contact us if you want your website to be first in the search engine rankings.