European Portals On Same Team

Hoping a unified strategy helps grow the market as a whole, six major portals band together. Six European portals are banding together to form a pan-European online advertising network, in an effort to ease marketers’ efforts to tap into the continent’s diverse markets.

Hoping a unified strategy helps grow the market as a whole, six major portals band together. Six European portals are banding together to form a pan-European online advertising network, in an effort to ease marketers’ efforts to tap into the continent’s diverse markets. The alliance consists of Wanadoo, which covers France, Spain and the Netherlands; Freeserve, which is part of the Wanadoo group and covers the United Kingdom; Libero, which is in Italy; and Web.de, which serves Germany.

The group released a statement saying it had already… [Read more…]

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