Delving Deep Inside the Searcher’s Mind

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher’s mind. [Read More]

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher’s mind. [Read More]