Coordinating Search with External Media: Can Less Be More?

Coordinating Search with External Media: Can Less Be More?
Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?[Lees verder]

Coordinating Search with External Media: Can Less Be More?
Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?[Lees verder]