Pay Per Click, also known as buying keywords, is a form of search engine marketing where you choose one or a few keywords that are relevant for your website. Let's suppose you have a shoestore. How will someone find your website on the internet? Which keywords will people use to find your website?
The trick is to select keywords that other people would most likely use if they were looking for your website. In the case of your shoe store, keywords such as "shoes" or "shoe store" can be used. You can buy these keywords from most search engines. In return, the search engines will show your website first. The exact position depends on the price you are willing to pay for the keyword(s).
You pay per click. Pay Per Click (PPC) means you only pay when someone clicks through to your website. So if someone types in "shoes", sees your website and clicks your URL, you pay a low price per click. Hence the term pay per click.
SarrCom.com can assist you in using pay per click that fits your needs while keeping expenses within your budget. We can assist you in this and make a quotation for your specific needs. The easiest way to contact us is by filling up the contact form available here. We’ll keep in touch with you as soon as we receive your message.